Building Directory Content - Adding Value
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by: MattRogers22
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Word Count: 383
Date: Thu, 2 Jul 2009 Time: 5:11 AM
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Weather
The five-day forecast is an essential building directory module, especially in areas with weather fluctuations. Add a five-day forecast and your tenants will stop by on their way in and out to check the weather for the upcoming weekend. For touch directories, interactive weather maps provide another layer to the experience, allowing users to see front and cloud patterns and other radar information.
Traffic Cameras
There aren't many better ways to provide value to tenants and visitors than with traffic information as they're leaving the building. For display LCD directories, a traffic flow graphic and cameras from nearby highways provides timely, relevant information. For touch screens, save screen space and allow users to flip back and forth between cameras by adding navigation buttons.
Slide Shows & Presentations
Don't forget about another important stakeholder: prospective tenants. Slide shows of building amenities give decision makers a valuable soft sell of the building and its offerings. For a touch directory, add a hidden button for your leasing representative to bring up current floor plan information and pricing.
Event Calendar
Integrating an event calendar into your building directory can greatly benefit your property management staff, tenants, visitors, and your retail establishments. Use it to notify tenants and visitors of important building information, like fire drills. Allow your retail tenants to post promotional event information. To add another dimension, include community or city arts, sports, and other cultural happenings.
When making decisions on your building directory content, always remember that the possibilities with digital solutions are limitless. If you can think it up, it can likely be done. Media like video, television, mapping, and wayfinding are also valuable, sensible content options, and will be addressed in further building directory content articles from AlivePromo.
About the Author
AlivePromo, located in Minneapolis, is an industry leader and innovator of LCD building directory solutions, with hundreds of projects completed throughout the United States. Visit the AlivePromo website for LCD directory project examples.
AlivePromo clients include:
CB Richard Ellis
Jones Lang LaSalle
Cushman and Wakefield
Cousins
Ryan Companies
Brookfield Properties
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