Architecture: A Comparison of Trends In The 60s And 70s

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by: Elise.Fendmeyer
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Word Count: 440

Architecture of the 1960s is often referred to as the Post Modern era. During the 60s the conflict between The Establishment and individual identity and self expression affected architecture as it did nearly all things. In public structures and private housing of the affluent, architecture of the 60s was moving away from long held rules. The change to architecture in moderate housing was less related to style than to how it melded with, and was impacted by, the surrounding environment. With the baby boom culminating in the 60s, governments and municipalities recognized the need for formal planning to accommodate the growth.
As the 60s trends for individual expression and informality surfaced in architecture, a breach between accepted standards and creative design grew. A new generation of architects emerged, forming a communication network that promoted and expanded the exchange of ideas outside academia. This new breed of architects proposed that architecture was more than the creation of isolated structures but that it required social and environmental considerations as well. The recognition that architecture has a relationship with its surroundings resulted in a new trend of melding structure with environment and ecology.
The 70s were eventful, often chaotic, years. Early in the decade the Viet Nam War was raging, bringing political unrest and social issues. By the mid 70s the energy crisis and resulting economic recession added to social change that would last throughout the decade. Worldwide, architecture of the 70s was atypical, and often bizarre. Nonconformity and originality became the norm. Architecture in American housing was more conventional, but reflected change related to the times.
The end of the Viet Nam War brought an increased demand for new housing. At the same time, the social changes of the 70s intensified the exodus from cities to suburbs and rural settings. Although the architecture of new homes of the 70s changed little externally, internal design reflected the latest technology. Increased energy costs and awareness of the need for energy conservation advanced the use of energy efficient products and development of alternate sources, such as solar and wind.
A new direction for architecture in the 70s was the trend toward restoration and rehabilitation of existing buildings. Consumer preference to renovate old structures, rather than build new ones, increased demand for architecture plans for the restoration of old houses, barns, deserted schoolhouses etc. Multi unit housing and businesses were created in empty warehouses, factories, train stations and other large buildings. Desire for revival and reintegration created a new trend in the common architecture of the decade.

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