Increasing the Number of AdSense Clicks
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by: harjeet
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Word Count: 542
clicked is the most obvious strategy. There are two general
strategies you can follow:
-- Increase the traffic to the site, and/or
-- Adjust the ads to make them more "clickable"
Getting traffic is hard and takes time, so don't look
at it as a quick fix. The best way to get traffic is to
provide useful, unique content and to rank highly in
search engine rankings for keywords related to that
content. In other words, use standard search engine
optimization techniques. DO NOT "buy" traffic
or use "link farms" or other dubious techniques.
Other tips for getting traffic:
-- Publish articles, even free ones, with links back
to your site
-- Include a link to your site in the signature at the
bottom of your emails or in any forum postings you
make (if the forum allows it).
-- Participate in forums/groups related to the
content of your site or blog. The key is to participate,
not lurk, and don't just post messages promoting
your site.
-- Add comments (relevant ones only, please) to other blogs,
you can usually link back to yours. (This won't help
your search engine rankings, but it may allow others
who are reading those comments to find your own site.)
-- Syndicate your content (trivial if you have a blog)
and make sure that the content is registered with
syndication aggregators.
-- List your site in relevant directories.
Adjusting the ads is something you can do almost immediately:
-- Position the ads on the page in order to make them
more noticeable. Google even publishes a helpful heat map
for AdSense publishers.
-- Choose the best AdSense ad format that works for your site.
-- Change the ad colors either to make the ads blend in with your
site or to make them stand out. Again, it varies depending on the
site.
Getting traffic is hard and takes time, so don't look
at it as a quick fix. The best way to get traffic is to
provide useful, unique content and to rank highly in
search engine rankings for keywords related to that
content. In other words, use standard search engine
optimization techniques. DO NOT "buy" traffic
or use "link farms" or other dubious techniques.
Other tips for getting traffic:
Increasing the average price per click you receive from
AdSense is the other strategy for increasing your overall
AdSense earnings. You can do this by:
-- Carefully targeting your content, and/or
-- Filtering out and avoiding low-paying ads
Content targeting isn't just about creating relevant,
unique content. It's also making sure that that content
is written to target the higher-paying keywords associated
with a given topic. This means:
-- Figuring out which keyword variations for that topic
pay more. Often the more specialized variations and phrases
pay more than the "generic" terms.
-- Ensuring that the keyword density of the content
favors the higher-paying keyword variations.
And to reduce the occurrence of lower-paying ads, consider
these two strategies:
-- Use AdSense's competitive filter mechanism to screen out
the ads that you don't want.
-- Show fewer ads on a page. The fewer ads you show, the more
the higher-paying ads get displayed and clicked.
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