The Re-Emergence Of Google Cash
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by: kgmarkd
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It happens every time, Goggle sneezes and internet marketing catches a cold. The last sneeze was in December of 2005 and by mid last year the internet was reeling with flu. That December, the official Adword blog warned of an update in its algorithm that was going to affect PPCs landing pages. Adword is the Pay Per Click (PPC) arm of Google. PPC on the other hand is the bidding system of advertising used by the major search engines to sell adverting space. The price is set by competitive bidding and the advertiser only pays if a visitor clicks the advert and visits their website hence the name. The page to which the ad directs you in the advertiser's website is what is called the landing page.
The blog post titled "New Addition To Quality Score" detailed the latest addition to the algorithm that implemented the new landing page quality score. Though quality score was nothing new in Adword, it previously only affected the quality of advertisement. For example if one wrote an advert about "atkins diet" and bid for a keyword like "plus size lingerie", the quality score was considered high as long as the advert was getting clicked on. A high quality score always inclines you to paying less for a bid as Google finds you more relevant. With the update, it was expected that your keywords, your advert and your landing page be consistent.
This then would mean that in the case mentioned above, the quality score would drop as the landing page was considered not well related to the keyword. Indeed this was a real life scenario where adverts on weight loss were converting sales on the keyword "plus-size lingerie". With the update, prices for weight loss ads to this keyword were jacked up as high as ten times making the keyword instantly unprofitable. Google had sneezed and the domino effect christened "Google Slap" was here. The resulting effect nearly six moths after it implementation caused such an out cry especially among those that pre-dominantly buy their web visitors. One such victim was a business model popularized by Chris Carpenter known as "Google Cash".
Google Cash is a business model that entirely depends on PPCs. It is probably the fastest and may be the easiest way to make money online. All one need is to join a commission paying affiliate program, a credit card and an adword account. With these three you could be making money in less than an hour. Its success or failure depends on how well one can mange their keywords and bidding. But with the landing page quality score it looked for while like "Google Cash" was coming to an end. However nearly a year since the "Slap", Google Cash is making a come back, albeit sophisticated. Starting next week we look at how to make money using PPCs as well as the Google Cash method.
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