Google Analytics Tips and Secrets

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by: lillyjose2008
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Google Analytics or GA is a free service which is offered by Google. This service generates detailed statistics about the visitors to a website. The main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.

Google Analytics can track visitors from all referrers such as search engines, display advertising, pay-per-click networks, email marketing and digital collateral including links within PDF documents.

It is integrated with AdWords. The users can review online campaigns by tracking landing page quality and conversions (goals). The goals include sales, lead generation, viewing a specific page and downloading of a particular file. Importantly, the goals can be monetized. By using Google Analytics, the marketers can determine which ads are performing and which are not. As a matter of fact, it provides the information to optimise or cull campaigns.

The main approach of GA is to show high level dashboard-type data for the casual user and more in-depth data further into the report set. With the help of GA analysis, poor performing pages can be identified using techniques including funnel visualization. It also provides latest features such as custom visitor segmentation.

The users can officially add around 50 site profiles. Each profile corresponds to one website. This feature is limited to sites which have a traffic of less than 5 million pageviews per month.

All reports in Google Analytics are subject to a 500 limit of listed records, being either keywords, search terms, referrals or any other report. In other words, if you are trying to view or download the full list of your paid keywords, you will be limited to the top 500 of them. Let’s bypass it!

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About the Author

Traian is an Internet Marketing Consultants at Pitstop Media, a top internet marketing company that provide affordable seo services to clients of all sizes, from startups to corporations. For any of your online marketing needs please contact the author at http://www.pitstopmedia.com

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