Top Tips To Beat Competition on eBay
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by: shashipal
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Top Tips To Beat Competition on eBay
You can easily find any number of tips on this subject but implementing them all may not be worth the effort unless you strategize first. So, ideally you will work on three different things that get you more sales.
1. Marketing the store to ensure more ‘HITS’. Look into Ebay Traffic Generation
2. Enticing or teasing the customers through value additions, Look into Unique Selling Proposition (USP)
3. Price adjustment to drive volume up, look into Ebay Price Listing Strategies
Increasing Ebay Traffic
Although more hits to your store doesn’t guarantee increased sales, not having it will not either. Implement one or all of keyword optimization or sponsored text ads or search marketing as the first step. Improved formatting, designing and use of better/more pictures cut down on bounce rates eventually helping to pushup bids/sales. Next, horizontal expansion (adding an array of categories) brings in more traffic and customer who doesn’t wish to enter a bid at prevailing price may look for other items within your store. And we know, in ebay, it is all about how much ebay traffic you have which will be translated to a relatively higher percentage of sales.
Unique Selling Proposition
Value addition scores next in sales conversion. Innovative offers like ‘Buy 2 and get 1 free’ or ‘Buy 3 and avail free shipping’ makes fence sitters rethink. You can completely review your warrantee and return policies and make them known for greater impact.
Online buyers tend to make decisions on price factor. The underlying idea is to workout higher volumes for sales growth. If you can offer bulk or group booking discount on Christmas season you will not be surprised to have spikes in sales volumes. Price adjustment need not always mean discounts. You can position price between your primary and secondary competitors and as for product positioning always do it one above.
Integrate Backwards
These things apart, backward integration steps like cutting down on costs on purchase/shipping (buy locally to save the entire shipping cost), automating routine aspects in addition to rewarding loyal customers will all see you surging past eBay competition. So, make sure you do try you best in conducting your ebay business honestly and do remember to ask for a positive feedback!
Starting Your Own Ebay Business
Anyone can have a successful business on Ebay. All you need is a proper guide to how you can properly set the foundations of your business. We do urge you to visit our site dedicated to guiding you fully through all the steps of setting up your ebay business. Ebay Power Sellers make up a mere 4% of the total Ebay community. Although a small percentage, this percentage translates to about 2 million sellers! You can be a power seller!
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