Domains and the search engines
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by: deebuteland
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If it is to make your domain more valuable for the sake of potential buyers with regular traffic to its pages, or for the sake of your income (for which you also need good, and hopefully growing levels of traffic), SEO is needed unless you are simply going to promote by pay-per-click.
Firstly, the myths. It is now established among the top SEO commentators that key words in the domain itself have no influence on the results rankings of site pages. The days are over where search engine algorithms could be gamed by simple tricks like creating a domain called buy-my-cheap-discount-widgets.com. The internal page names, if they incorporate keywords, may have some effect, though this too is not proven.
So, when deciding on a domain, you shouldn't be concerned when you find all the top domains are already registered. The results will show the domain name to those searching, but that is the only possible advantage of keywords in a domain name.
Another myth is that using PPC on your new domain will get it noticed, cause spidering, and give it a push up in the search engine rankings. This has been shown to be just not the case, and is the result of illogical thinking.
Get natural links from other sites, and the spiders will arrive as a matter of course.
Show decent content, and the search engines will learn to love you. If you can't write original content, get a writer who can. The old ways of collecting web content – scraping that of others, lifting pages from directories, and all the gray and black hat methods either don't work or will get you degraded in the results.
Don't worry about word density, just create your pages on a natural, single subject. In fact, do not worry about the search engines at all. Your intention should be to give something great to your real audience – your actual visitors.
Trying to validate your new site to W3C standard is a total waste of your time. Any search engine would have to exclude 99% of the web from its results if it used this as a ranking technique. Use the time saved to create new pages.
Don't pay money to place your new domain in paid directories, or directories selling PR-based links. In the past this worked, but the search engine algorithms no longer give much weight to tricks like this. Think about it – a cash-rich company could buy its way to the top of the results for every keyword it wanted, if paying for links actually worked: and it would eliminate the worth of the search engines to their users. This is precisely Google and the other engines want to prevent at all costs.
OK, the search engines can still make errors. Some websites, however fine and original their content and however natural their incoming links, just never get anywhere in the search results. Get another domain and try again.
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Read on – check my site buteland.com for more about - buying a domain.
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